Sökresultat för: Christian Gronroos
Service Management and Marketing: Customer Management in Service Competition (Häftad)
avChristian Gronroos
ISBN: 9780470028629 - UTGIVEN: 200702"Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most origi[...]
In Search of a New Logic for Marketing: Foundations of Contemporary Theory (Häftad)
avChristian Gronroos
ISBN: 9780470061299 - UTGIVEN: 200803The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during t[...]
Service Management and Marketing: Customer Management in Service Competition (Pocket)
avChristian Gronroos
ISBN: 9781118921449 - UTGIVEN: 2015-07-31
